Market Intelligence Manager

A university is looking for an experienced Market Intelligence / Business Analytics Lead to support the development of high-impact executive programmes. This is a hands-on interim role focused on delivering data-driven insights that shape strategic decisions and drive commercial success.

Client Details

University in Central London

Description

Validate demand for new programmes through market research, trend analysis, and competitor benchmarking

Identify portfolio gaps and new opportunities (e.g. micro-credentials, hybrid learning, corporate solutions)

Analyse and optimise the recruitment funnel from awareness to conversion

Provide clear, actionable insights to senior stakeholders to inform strategy

Profile

5+ years in market intelligence, business analytics, or strategic planning

Strong skills in Power BI, Tableau, and CRM systems (e.g. Salesforce)

Proven ability to translate complex data into executive-ready recommendations

Experience in higher education or professional services preferred

Job Offer

Day rate role

ASAP start

Sitting within a marketing function

2-3 days in the office - Hybrid