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FE Careers Job

Head of Sales - Apprenticeships - North



£40,000 - £60,000 Per Annum


Manager,Sales, Marketing, and Procurement

Permanent | Full Time




Learning Curve Group are national training provider going through an exciting period of change and growth across all of its services. As part of this growth, we are looking for a Head of Sales to support the newly appointed Sales Director strategic vision within our Apprenticeships division. The post holder will be accountable for leading on the sales strategy with levy paying employers and make a significant contribution to the growth of our company. This is national, field based role with regular travel to Head Office and Levy paying clients across the UK.

Role Information

Ideally, you will have had experience in Business Development within Further Education, Apprenticeships and Higher Education. You will also need these important qualities:

An excellent communicator and seller at all stakeholder levels

Dyamic and passionate leader


Strategic thinker with a clear vision

Key Responsibilities and Duties

Support our strategic development plan which sets out the vision and key targets for the growth of activity with Levy payers and strategic employer partners

Implement our strategic development plan to grow and develop the Levy apprenticeship provision in key sectors as a result of LMI research and intelligence gathering and feedback from Levy payers

Build strong networks with employers and other key stakeholders such as public sector bodies

Generate Levy apprenticeship starts in line with budgeted revenue requirements

Responsibility for the management of own KPI’s

Work closely with Sales Director, operations and curriculum to develop, review and revise curriculum delivery materials to support the delivery of current and new Levy apprenticeship standards

Contribute to research to identify new areas of employer need and new products and markets

Contribute to the development of a marketing strategy to support the plans for growth in apprentice numbers and income at Levy paying employers and strategic employer partners and to establish and maintain our reputation as an employer responsive provider

Contribute to our positioning to be able to respond to the changes to the Levy apprenticeship funding model and develop a fully costed apprenticeship management and delivery model(s)

Represent us on various advisory bodies and business forums

Developing the Levy apprenticeship brand, promoting apprenticeships to schools, parents, young people and businesses

Support the sales strategy to engage new levy paying clients and confirm the most appropriate training solution, including:   

Identification of new Levy paying clients and strategic partners

Carry out training need analysis / ONA process to identify the best options that meet the client’s needs and objectives, including AEB related provision

Map current commercial client training into apprenticeship standards up to level 7 and AEB programmes

Map apprenticeship standards and AEB programmes to relevant training requirements

Negotiate third party provider pricing, when non-LCG Apprenticeships are identified

Agree implementation plan and timetable

Obtain contract and lead on contract negotiations with support of the wider Team

Implement and comply with the Company’s Equality and Diversity, Safeguarding and Health and Safety Policies

Undertake such duties as may be required commensurate with the level of responsibility and nature of the job in discussion with your line manager

Conduct your role in line with the company values and expected behaviours

Promote equal opportunities and recognition of diversity throughout the company

Comply with the Safeguarding , Prevent and Health and Safety Policies and be vigilant to potential concerns and risks at all times

Ensure confidentiality and professionalism at all times.

Key Accountabilities

You will be judged on the following aspects:

Evaluating the market landscape (including strength and weaknesses of competitors) and scope out opportunities to win new business

Develop and deliver high-calibre propositions and presentations for existing and prospective clients at senior, executive and board level

Add to and maintain our prospect business pipeline and assist in the development of an on-going client generation strategy

Contribute to overall business activity, including networking events and conferences

Work alongside the Sales Director and appropriate LCG Board Director to create and deliver the strategy around creating additional revenue streams outside of apprenticeships

Promoting and implementing the ‘Beyond the Levy’ approach

Essential Criteria

Knowledge and understanding of the anticipated changes to apprenticeship delivery

An understanding of the needs of business and the importance of skills to business competitiveness

Previous experience of successful business development ideally in the B2B service sector, with a background which includes both sales and marketing

Previous experience operating at a management level with a proven track record of meeting and exceeding challenging targets through their own activity and through the effective management of staff and resources

Outstanding interpersonal skills and written communication skills

Ability to write business tenders and present to audiences

Energy, vision and passion

Desriable Criteria

A suitable management or business qualification


26 days holiday + Bank Holidays 

Healthcare Scheme

Tech Scheme

Cycle Scheme

Better Health at Work Programme

Childcare Support Scheme

Staff Social Events

Company-wide Charity Support